About
About the desk behind Content Strategy Manager
We write for people who own an editorial calendar and are asked, once a quarter, what the links did.
Who we write for
In-house content managers. Usually a team of one to six, a calendar in a spreadsheet, and a head of marketing who wants the quarter in a single slide.
We build pages around their questions: how to brief a writer, how to time an order, how to report a quarter without overclaiming. The marketplace is the tool, but the planning is the point.
Our figures come from our own crawler and our own index. They refresh about monthly, so a very recent link may not show up yet.
How we write
We read the questions content teams type into forums and search boxes, group them, and write one page per theme. If a page does not help someone plan, brief, buy or report, it does not ship.
Examples are labelled. When a number is invented to show a layout, the page says so. When a number is a fact about the product, such as the $1 starting price or the 50,000+ donor domains, it comes from the product itself.
We keep no testimonials on the site, because we have none we can verify. That may change; the page would say where they come from.
What we do and what we leave to others
| We do | We leave to others |
|---|---|
| Sell placements from $1 up to about $500 | Negotiated outreach with named editors |
| Show Domain Rating, traffic and price per row | Full keyword suites; Ahrefs and Semrush are fuller |
| Publish permanent dofollow placements | Ranking promises, which nobody can give |
Our working rules
- We do not promise rankings, penalty immunity or traffic.
- We name Google updates only when they are real and dated.
- We say when a free tool, or a suite like Ahrefs or Semrush, does the job better.
- We update the date on a page only when its text changes.
- Read the calendar plan or the budget scenarios to see these rules applied.
Why a calendar-first desk
Link building tends to be described from the seller's side, with metrics and tiers. Content managers live elsewhere. They hold dates, writers, approvals and a report that gets read in ten minutes.
So we describe the marketplace in those terms. Plainly. A basket is a draft of a purchase. A placement is a row with an owner. A quarter is a table with a control group, even a crude one.
This is a small desk. We cannot answer every strategy question. For a full competitor audit, the big suites will do better. For a plan you can put on the wall, we are happy to help. Questions that need a long reply are better sent through the account page than guessed at here, and the pages on this site are written to stand on their own.
What each page on this site is for
The calendar plan
Order, live date and check-in laid out week by week. Start with the calendar plan.
The writer brief
How to choose among three content modes and brief a human or a model. See the brief guide.
The report
A three-slide template for the end of a quarter, with a control group. Read the report page.
The budget
What $100 and $1,000 can plan at marketplace prices, in the budget scenarios.
If a page here ever overstates what a link can do, tell us through the account page and the page can be corrected.
Get in touch through the account page. Questions about orders, billing and corrections go there.